![]() ![]() (Its first chorus doesn’t come in until the three-minute mark.) Later, “Transparency” has a similarly epic feel, sweeping the listener up for what seems like longer than its nearly four minutes. The first clue: The Blackstreet-referencing opener “High Hopes”, which introduces the album’s moody, nocturnal aesthetic and comes in at about seven and a half minutes. Produced by PND himself, Noah “40” Shebib, Nineteen85, Boi-1da, promising newcomer Bizness Boi, and others, it’s a more fully formed collection than 2014’s PartyNextDoor TWO.Ĭommercial expectations for the album are high, especially coming just three months after Views, but rarely does it seem like PND is particularly concerned with immediate catchiness. As it turns out, that’s exactly what it is.Įven with its heavy emotionality, P3 is remarkably throughout its runtime, which, at 65 minutes, is on the longer side of things. For one thing, he was a co-writer on Rihanna and Drake’s “Work”, arguably the biggest song of the year. In March, with the Drake-assisted “Come and See Me”, PND’s first Hot 100 hit as lead artist, he had a song that succeeded because of how stripped-down it was, as opposed to his futuristic, almost robotic (but in a good way) singles like “Recognize”. “Come and See Me” was evidence that PND’s pure songwriting skills were getting better, and that P3 could be his best project yet. PND’s rise since then has been gradual but steady, and 2016 feels like his biggest year yet, the year he’s fully realizing his own potential as an artist. ![]() PND, the Mississauga, Ontario-bred R&B singer born Jahron Brathwaite, was actually the first artist Drake signed to OVO, with Drizzy picking him up in 2013. Now comes PartyNextDoor’s PartyNextDoor 3 (P3), an album inspired by late nights of thick blunts, Don Julio tequila, seemingly endless sex, and, maybe more than anything, love and loneliness. OVO artists Majid Jordan, dvsn, and Roy Woods have all dropped well-received projects this year in Majid Jordan, SEPT 5th, and Waking at Dawn, respectively, securing the continued relevance of OVO’s sleek, icy aesthetic. At the time, we knew another huge commercial success was in store for Drizzy in the form of Views, but it wasn’t yet clear just how active other artists on his OVO Sound roster would be. “Looking for revenge all summer ‘16,” Drake announced earlier this year on his single “Summer Sixteen”. ![]()
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